Koi Factory is a creative digital boutique with cutting edge expertise and a highly-graphic, 2D/3D-influenced style mixing design with conceptual thinking. Our bread and butter is Interactive Design and Programming, Motion Graphics, 3D and 2D illustration, Concept Art, Character Design, Animation and Post Production. In a few words, Koi is a cost effective one stop shop for solving Broadcast, Print and Interactive work.

Koi is a symbol of worldly aspiration and advancement. According to a Japanese legend, if a koi succeeded in climbing the falls on the Yellow River, it would be transformed into a dragon. The Japanese associate koi with perseverance in adversity and strength of purpose. Because of its strength and determination to overcome obstacles, it stands for courage and the ability to attain high goals.

Luciana Jordão

Partner and Creative Director After graduating in Advertising from PUC University in 1997, Luciana did a complementary course of Computer Science where she could expand her spectrum and have both artistic and technical points of view. In 1998, she started her own company Seagulls Fly, a full service digital shop that later became a computer graphics pioneer in Brazil’s advertising market. As creative director of Seagulls for 14 years, Luciana was present in all the company’s areas. She was the head of the Interactive Department, directing digital projects for important clients such as Farm (winning 2 FWAs), Nintendo, Adobe and also spearheaded the creation and direction of many Animated Films, such as the Diablo lll Cinematics for Blizzard, the film Willy The Tourist created by GSP for AIDES, among others. In 2012, Luciana joined forces with Paulo, also partner at Seagulls Fly, to launch Koi Factory.

Paulo Visgueiro

Partner and Creative Director After majoring in Graphic Design with emphasis in Illustration in Rio de Janeiro, Paulo started working in the company MultiRio focused on the production of animated series. So part of his earlier work involved art direction of the animated short film “Matinta Pereira” (2005); Scenery painting and assistant art direction in “O Boto” (2004); Scenery painting for “O Curupira” (2003), all from the same classic brazilian franchise “Juro que Vi”. In 2005 Paulo joined Seagulls Fly as a concept artist and soon became head of the Concept Art department, a very important area where all Seagulls’ creative projects were born. After a few years his unique artistic talent, leadership skills and work ethics quickly led him to become the 5th partner in the company. In November 2012, Paulo founded Koi Factory with Luciana Jordão.


Animation and Motion

2D Animation
3D Animation
Motion Design
Post Production & Effects
Openning Titles

Illustration and Concept

2D / 3D illustration
Characters Design
Matte painting


Mobile App
Web Development
Web Design
Social Media