Koi Factory was invited by ESPN NY to design a campaign and toolkit to promote a variety of NCAA College sports across all platforms. The goal was to engage with young viewers through clever, versatile animated executions which capture the feeling of Campus Life at a big time sport College. So Koi team created the concept that the college athletes would get their power and strength from their primal animal instinct. The result are nine cool 3D/2D Animated films.
Below you can check out a bit of the production process. Enjoy!
Client: ESPN NY
Creative Senior Manager: Tomas Casabal
Producer: Michael E. Smith
Director: Luciana Jordão and Leonardo Fleuri
Art Director and 2D Lead: Paulo Visgueiro
Executive Producer: Luciana Jordão
Producer: Laura Costa
Concept Art and Storyboard: Paulo Visgueiro, Artur Rocha and Renato Sideris
3D Artist: Leonardo Fleuri, Gabriel Cruz, Guilherme Maia, Marcio Bukowski and Yago Dias
3D Animation: Yuri Lementy, Marsiel Sylvestre, Marcio Bukowski, Mendel Reis, Hannry Pschera, Jonathan Edward, Emerson Manfrin
2D Animation: Paulo Visgueiro, Felippe Steffens
Motion End Panel: Phillip Moraes
Rigging: Wesley Schneider, Leonardo Fleuri
Compositing: Leonardo Fleuri